The Rule of 1%. Why it matters to your online community.

A bit of my curmudgeon side creeping out here.
Thanks to Dyfrig for posting for me.

The Good Practice Exchange Blog

Effective use of Information Technology

I have to be careful here and try to avoid sounding like a curmudgeon.

A few words of caution for anyone about to launch an online community;


  • Most people will not participate (even if they say they will),
  • Many of those that participate initially, will stop after a few months (weeks probably),
  • You will be left with a core of ‘die hard’ enthusiasts (talking to each other), and
  • An (increasingly disillusioned) ‘community facilitator’ working at
    full stretch to keep the community alive.

Sorry if that sounds very negative, but it is a fair reflection of the reality in some of the online communities I’ve experienced It’s also part of the 1% rule of Internet culture.

The 1% rule or the 90–9–1 principle is a hypothesis that more people will lurk in a virtual community than will participate. It’s been around since the mid 2000’s and has been…

View original post 553 more words

About WhatsthePONT

I'm from Old South Wales and I'm interested almost everything. Narrowing it down a bit: cooperatives, social enterprises, decent public services, complexity science, The Cynefin Framework, behavioural science and a sustainable future. In 2018/19 I completed a Winston Churchill Travelling Fellowship, looking at big cooperative enterprises and social businesses in NE Spain and the USA. You can find out more here:

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