How to Spot the Decoy Effect in Business Case Options Appraisals.

Coffee Choices and the Decoy Effect. Have you every bought a coffee and been ‘bedazzled’ into getting a bigger or frothier one than you’d planned? “It just seemed sooooohhh much better value to have the Maximo Grande Frothiata…”. Basically you’ve had your behaviour ‘modified’ by the retailer using a process called Decoy Pricing or the […]