How to Spot the Decoy Effect in Business Case Options Appraisals.

Coffee Choices and the Decoy Effect. Have you every bought a coffee and been ‘bedazzled’ into getting a bigger or frothier one than you’d planned? “It just seemed sooooohhh much better value to have the Maximo Grande Frothiata…”. Basically you’ve had your behaviour ‘modified’ by the retailer using a process called Decoy Pricing or the […]

Malicious Compliance and Lessons from Garden Maintenance with my Kids.

How not to motivate teenagers. Garden maintenance is not my day job; in fact it’s about as far away from ‘desk driving’, as it’s possible to travel. These two areas do however have some interesting crossovers, where it might be possible (in theory) to transfer some learning. Before I say anything it is probably worth mentioning […]