Why don’t more people cycle? Here’s a small experiment you can try. Introduce ‘what can we do to encourage cycling to work’ into a conversation. Wait and see how long it takes before someone mentions, ‘The Dutch’. Less than 5 mins I’d wager. Depending on which bit of the internet you believe, 25% of all trips […]
Social Practice Theory, Tube Chat and relevance to Behaviour Change
Did you ever receive ‘guidance’ from a parent, teacher or someone ‘older and wiser’; advising you to be careful about hanging around with a new group of friends (the wrong crowd)? Turns out they might have been right, and they knew something about Social Practice Theory. Underpinning the theory is the way that we think […]
What's the PONT 