“Measure the Muttering…” Detecting ‘Weak Signals’

Definition – ‘to mutter’; “A barely audible utterance, especially in dissatisfaction or irritation”. In other words: something spoken, very quietly, so quiet that you can hardly hear it, it might not be exactly clear who or what it is about, It’s not exactly a fully formed complaint, it’s not written down (so it can’t be […]

Can You Really Trust Social Media in a Crisis? The Rise of Troll Farms.

Way back in 2008 I read ‘Wikinomics’ by Don Tapscott and Anthony Williams, and it pretty much changed my life. At the core of Wikinomics was the idea that the large-scale collaboration of people online, was going to change everything we do. The ‘phrase d’jour’, was Web2.0; used a lot at the time to describe […]