I don’t have a 78 rpm record player so the exact nature and quality of the recording in a bit of a mystery. The best I can do is a sheet of paper (picture at end of post) I found inside the blank, brown paper sleeve which says: “these are the messages recorded in Lancashire by the people really concerned with the future of the textile industry”
- Mrs Susan Burrows of Padiham,
- Mrs Marjorie Rothwell of Oldham,
- Mr Albert Hurst of The Lily Mills, and
- Cyril Lord
From what I’ve found out, Cyril Lord was a self-made textile entrepreneur who is linked to a number of innovations in the textile industry between the 1940’s and 1970’s. A few of his innovations were not wholly successful (blue Astroturf) and he was also known for his imaginative approaches to advertising and marketing. There is some material online about a Cyril Lord cameo in a Batman Episode as the Carpet King! (might be a coincidence, I’m not sure about that one).
The ‘Lancashire Speaks’ records seem to have been directed at Members of Parliament (MP’s) as part of a campaign by Cyril Lord to get reforms to help the struggling Lancashire textile industry. There is also some interesting material available in a British Pathé film of a protest meeting involving what look like lots of textile workers. ‘Lancashire Speaks’ could be a useful record of the time and the views of textile workers. If anyone knows any more about it, or could suggest a good home for a piece of ancient vinyl, I’m happy to pass it on.
Thinking about Cyril Lord’s approach, this might have been the cutting edge of 1950’s communications and influencing. Here is a vinyl record that was distributed directly to Members of Parliament, with the voices of workers speaking (in a different accent) about something that is important to them. If the alternative was writing a letter, or the costly trip of travelling to meet MP’s in London this was pretty high impact.
I’m not sure if record players to ‘listen to the voice of constituents’ were allowed as MP’s expenses back then, but it’s an interesting thought. Sixty plus years later; Twitter, FaceBook, You Tube videos, Skype and dozens of other platforms allow MP’s to hear from their constituents and ‘citizens with a view’ pretty much constantly. I wonder if some of them would be happier with slipping on the occasional 78rpm vinyl record?
So, what’s the PONT?
- Communication and innovation seem to go hand in hand; ‘Workers Voice’ records in the 1950’s may well have been the equivalent of a modern Twitter campaign.
- Capturing and using authentic voices to tell the story is an approach that has been around for a while.
- If anyone can suggest a good home for the record, happy to pass it on.
Photos: My own
Links: Fascinating read by Philip Ollerenshaw, University of the West of England on: Innovation and Corporate Failure: Cyril Lord in UK Textiles 1945-1968 http://www.helsinki.fi/iehc2006/papers2/Olleren.pdf
LATEST NEWS!!!! The record is off to a good home.
The record is on its way to the North West Sound Archive in Clitheroe Castle Museum. Thanks to the internet and Twitter I’ve spoken to people at the archive and they would like the recording as they don’t have it. I hope it survives the journey (it is very well packed – see the picture) and it is playable.