
Now here’s an idea. Organise your Tax Inspectors along the lines of a 150 strong monkey colony. If they spend 42% of their time ‘social grooming’ don’t worry, that’s what’s needed to maintain community cohesion and a stable workforce.
This is not as strange as it seems. It’s all about the size of our brains, how many ‘faces’ we can remember, the number of people in your colony and Dunbar’s Number.
Dunbar’s Number of 150. Dunbar’s Number is the idea that 150 individuals is the maximum number of people that can form a stable social group. Research by Professor Robin Dunbar looked at the size of primate brains and the size of the communities they lived in. In essence, the idea is that brain size influences the size of the social group. The bigger the brain the better the memory. This translated to bigger brain equals more ‘faces’ remembered, which leads a bigger group you can live in. When this theory was extended to humans, the figure of approximately 150 was proposed.
Further work by Dunbar looked at the size of at various human communities over the millenia. These included; hunter gather tribes, medieval villages, church congregations, military companies, Christmas card lists and Facebook friends. Guess what, the size of these communities was roughly 150.
The ideas around community stability are linked to the ability of our brains to recognise people and have meaningful relationships with them. With more than 150 ‘faces’, individuals become difficult to remember and relationships and trust are weakened. As a result the community becomes less stable. Maintaining the stability of the community takes an effort. In some primate communities up to 42% of time is spent on ‘social grooming’ (picking fleas out of each others fur). For human communities, things like language support community cohesion more efficiently than hours spent picking fleas. Nowadays you could think of Facebook ‘likes’ and Twitter ‘favourites’ as the ‘social grooming’ equivalent of flea picking (there’s a lovely thought).
Where does the Monkeysphere fit in? The term ‘Monkeysphere’ was proposed by David Wong of cracked.com to describe the idea that people outside of the 150 you have a meaningful relationship with, don’t feature as ‘real people’ and in some ways ‘don’t really matter’.
This has interesting implications. What if you apply the monkeysphere concept to the workplace. What about those thousands of people who work in other massive departments. What if those people are going through a ‘downsizing programme’, how much do we really care?
How does that translate if those ‘outside my community of 150’ are people who are service users, citizens or customers? Is there a deeply seated bit of behaviour in us that means we only care for those in the community of 150 people we recognise and know? That could add up to a huge challenge for anyone involved in a customer facing roll. The cracked.com Monkeysphere article is controversial, but worth a look.

Back to the Swedish Tax Inspectors. A 2007 article from Sweden’s News in English reported that the tax offices were due be reorganised into units of 150 people, referencing Dunbar’s number, and apes. Unfortunately I can’t establish if it ever happened. But, what I do know is that the Swedish Tax Agency is the second most liked public institution in Sweden, next to the Consumer Protection Agency. Apparently 83% of Swedes have confidence in the Agency. If anyone knows if this has anything to do with how they are organised I would love to find out.
The Swedish Tax Inspectors aren’t alone in their enthusiasm for the magic number of 150. A while back I wrote about how GoreTex has 150 people as the maximum number for their work units. The 150 was arrived at through trial and error rather than a pre-meditated decision. In an interview, the late Bill Gore, founder of the company, talked about this and said, “We found again and again that things get clumsy at a hundred and fifty”.
In each factory they limit the number of employees to 150 so that “everyone knows everyone”. There is a sense of connection between people that reduces the need for a hierarchy and increases individual commitment to the group’s goals. The result is that GoreTex is a hugely successful global company and regularly features in the Fortune 100 Best Companies to work for.
Maybe there is something in having work groups of less than 150? Being able to remember everyone’s face leads to greater trust throughout the group, greater stability and better outcomes?
So, what’s the PONT?
- A stable social group is influenced by the relationships within it. The people you know, recognise and trust.
- Dunbar’s Number suggests that we are unlikely to be able to form meaningful relationships with more than 150 people.
- In the workplace, examples from organisations like GoreTex suggest that 150 is the upper limit for stable (and effective) groups of workers.
Picture Source: http://en.wikipedia.org/wiki/File:Grooming_monkeys_PLW_edit.jpg An adult monkey, the Olive Baboon (Papio anubis), grooms a kid at the Ngorongoro conservation Area in Tanzania.
Please have a look at the comments on this post. There is is very helpful information from Matt at Complex Care Wales, @ComplexWales.
This graphic from Matt sums up things very nicley.
Another lovely train if thought here Chris. I am going to poke it in the ribs though. I do like the idea of limited social or relational energy, especially bounded by physical limits in the brain. For me, it fits perfectly with George Miller’s and latterly Danny Khaneman’s cognitive splendidness.
Robin Dunbar’s ideas are all corkers too and as an Anthropologist and Evolutionary Psychologist it’s hardly surprising (and probably quite satisfying), to find a link between big-up-and-out social cohesion and the small-down-and-in workings of the mind. Here’s the poke! Studying the social kafuffle of monkeys and the extent of pre-modern communities is almost as neatly bounded as the neurons inside a skull. When it comes to us in our world, we occupy more than one community. Even Tax Inspectors have friends!
The Christmas Cards malarkey compensates for this multiple group issue as a social activity that bridges different community boundaries. I don’t buy or send cards, unless made by my own fair hand with the help of suitably skilled 7 and 10 year-olds (grumpy socialist), so I’m going to guess here: that you send Christmas Cards to people you don’t particularly like or commit any of your limited relational energy to! Certainly wouldn’t pick a flea off some of the people I get cards from.
So Gore Tex is undoubtedly onto a good thing, with the car park of 150. Interestingly, some of the Gore Tex units are only a stones-throw apart, but that seems to be sufficient space for some cultural uniqueness to emerge. Always makes me laugh when some Numptie stands up and bangs on about changing culture. In a single Health Board of 10000 people there must be at least 60 cultures, all of which will be invisible to the peripheral Numptie, who moves on every 2 years.
As we’ve tweeted about recently, before relating the social science to organisations, there are some other numbers to consider, albeit with the Miller model of plus or minus a few. Firstly, the closest 5 of your most intimate relationships. I doubt they are in work, but you never know. Not easy to admit that even within your own family, once it gets a bit bigger, it splits into other families. You know, the people you like less are further out!
Then there is the limit of people you can really trust, with a general research consensus at about 15 and with some collective goals maybe 25. But this still isn’t work; it’s your active social circle. I’m now referring the Tweet: 12:05-07/03/2014. This social circle of people with whom you’d leave your wallet or the kids with (weird Uncles aside) and it has a lovely malleable boundary. Some people drift out into your wider 150, as you spend less of your relational energy on them. Others from the 150 drift in, and as far as I can find, there’s no common cycle time on reaching different states of this. I bet someone somewhere is doing gorgeous work on the ‘six weeks of socialisation’ thingy. For another time!
So if you’ve got some intimate relationships, as part of a circle of 25ish mutual relationships that continually emerge from your personal history, how much is left out of your 150 for work? And if your life is like mine with school, rugby, football, Taekwondo, a pub or two and people I happen to live near, being able to hold 150 work relationships is all looking a bit too hard! Plus you can be a part of a group for a short period of time and then it disbands, irrespective of relationships.
We have invented stuff to cope, as you say, pick fleas in new ways. That metaphor is very sticky. I’m sure we all agree that people who press ‘like’ or ‘follow’ are not necessarily your friends, they are something else, useful, but something else and nobody has really done the deep social science on that one, yet!
So whatsmypont? Your relationships are Physical (proximity), Social (mutual), Emotional (intimate), Mental (interests) and Moral (allegiance) and then for 40 hours a week someone says, you belong to this other thing because it gives you money? So before you go rearranging your organisation into groups of 150, in reality the number is probably so small that institutional structures are almost irrelevant. Just something to think about while crunching lice … now that sounds wrong!
Thank for the poke Matt,
I was hoping for it.
Im in no rush to re-organise around groups of 150 after this.
The points you’ve made make complete sense, and when I think back to the lecture where Prof Dunbar spoke there were some very specific circumstances.
Physical / Geography / Proximity. The people in neolithic tribe or medieval village will be limited by how far they are likely to mix outside that social group I’d imagine. If you are neolithic there probably aren’t that many people around anyway, and likewise if its a post black death plague medieval world.
Mutual / Social. On the military company example, a number of people (usual ex-army) have said to me that ‘the company is your family’. I’d imagine a lot of the procedures, rituals and ‘social grooming’ that goes on in those circumstances are about reinforcing the idea of family and maintaining the stable cohesive community. Interestingly, I recall a comment at the lecture that the USA had gone into WW2 with an average Company size of 160. By the end of the war this was down to less than 150. Not because of losses, but because the lower number helped to maintain discipline. I need to check if I can find that detail anywhere.
Anyway, back to agreeing with you. These were very specific circumstances, that fit with particular examples of the types of relationships you mentioned.
In the current environment where we are incredibly well connected, the notion of limiting who your work group can ‘know’ does seem a bit difficult, even if they are Tax Inspectors.
One thing has struck me….. its a bit morbid, sorry. Funerals
Now that could be a good way of gauging the social networks a person has been part of.
The people who turn up at your funeral map the social networks you were part of.
I wonder if you would bet a good match with the relationships you mentioned.
Also, how might that have changed over the last 20 years with the rise of the internet and the dropping of barriers to you can form relationships with?
I need to go back to that 5 -15/25 -125 tweet.
The post started out in that direction, but the Swedish Tax Inspectors excited me.
Thank you as ever.
We should get together for some flea picking over a beverage soon.
Chris
Certainly should! I think sharing a scoop from a suitable barrel of the good stuff in a mutually convenient establishment, IS the human equivalent of Flea Picking.
Plus throw in a little story telling just to make it properly Welsh!
[…] Bolton looked at the assertion that 150 is the maximum number you can have in a stable community: 150 Swedish Tax Inspectors, The Monkeysphere and Stable Work Groups. Things start getting unstable with more than 150 in a group, apparently. I can’t help but […]
[…] I have gone on about Dunbar’s Number before if you are interested: 150 The Magic Number and The Monkeysphere and Stable Work Groups […]
[…] group’. It links to the number of social connections we can remember. There’s an explanation of Dunbar’s Number here, where Swedish Tax Inspectors and companies like Gore Tex have used it successfully in their […]